Product + experience design for small teams

Strategy + Product + Experience Design

I typically work with founders when the stakes are high.

On complex products with lots of moving parts. A messy middle that nobody has made sense of yet.

Maybe you’ve a bold vision of the future, and need help to bring it to life.

Maybe you’ve got a product in market but it’s broken and putting pressure on your business.

Maybe you’re ready for your next phase of growth and your product needs a strategic rethink.

You’re an expert in your field. But turning that expertise into a product people love to use… That’s where I fit in.

An experienced pair of hands who works closely with you. Helping to lead the design from complexity to clarity.

Services

Product + Design Advice

Practical advice to help you get unstuck while keeping your costs down.

Great for

  • Navigation and information architecture

  • user experience challenges

  • Customer Journey

  • Branding and product positioning

  • Feature prioritisation

What you get

  • A 90min consultation

  • Expert review and analysis of your specific problem

  • Clear recommendations + action plan

  • A follow-up meeting to answer any questions

  • Fee:$ 1,500

  • CTA - Book Now

Product Sprint

For specific projects that need focus, expertise and momentum.

  • You have a feature that needs redesigning

  • Part of your product is broken and needs fixing

  • You need a small app designed and built

  • You need senior design support for a specific, time-bound project

Product Transformation

For the moments that will define the future of your business.

  • You need help to transform your rough prototype into a living, breathing commercial product

  • Your existing product is underperforming. Customers are leaving. Revenue is suffering. And the pressure is mounting.

  • Your legacy product is holding your business back and needs to be brought into the future

Building a Compassionate & Intelligent Personal Library

Product Strategy + Experience Design

Helping older Australians and their Carers Access Assential Information

Information Architecture + User Experience

Increasing Moments of Human Connection in Mental Health

Service Design

I love working with founders and their teams.

Close in.

To listen closely and understand deeply. With the people who the product really matters for. Where decisions have a real impact on the business.

This is my Mahi.

I’ve spent twenty years working on complex products. At the foot of mountain. Where there are lots of moving parts. Making sense of the mess.

I give founders and their teams clarity. Their vision. Their product in the hands of customers. And what to focus on next.

About Mahi

‘Mahi’ is the Maori word for work.

To me it also means craft, purpose and duty.

The Mahi that is in front of us, in every moment.

The Mahi we are being called to do.

Mahi serves as a standard.

It is our gift and service to others. To ourselves.

  • Az was quick to get up to speed and turned a complex brief and project stakeholder constraints into something that genuinely delivered for the business. The discovery and design process was effortless. And the design system he delivered set us up to scale with confidence.

    Kellie, Callaghan Innovation

  • Az just gets it.

    He was able to deliver our financial services application with multiple technologies and services from minimal inputs and specs. No fluff, no wasted steps. Just a smooth, intuitive experience that works. The app speaks for itself. When we put it in front of customers they instantly got it. A smart investment that delivered real results.

    Paul, Director, Cruz Money

  • As a solo founder, Az helped me get clear on my AI education app for Stanford Business School. I needed direction, a customer journey and a prototype to market test with. He made the process simple and collaborative, giving me clarity and confidence to move forward.

    Sammy, Founder, Stanford Business School

  • Az took the time to understand my small business, goals and industry. His design process meant each iteration built on the last, developing into something far beyond my expectations.

    The final design was exactly what my business needed.

    Sam, Director, Walker Primary Power

  • You are so well suited to this role. Anyone that can make me cry talking about my bookings page is a gem.

    Catherine, Founder, Synergetic Circles

  • Az has a rare ability to change the energy in a room. After every session I leave with a completely different perspective than when I arrived. He listens. Really listens. And hears things others don't.

    Kylie, Product Manager, Grade

Let’s talk