Product + experience design for small teams
Strategy + Product + Experience Design
I work with founders when the stakes are high.
On complex products with lots of moving parts. A messy middle that nobody has made sense of yet.
When you’ve got a bold vision of the future, and need help to make it a commercial reality.
When your broken product is putting serious pressure on your business.
When you’re business is ready to grow but your product is holding you back.
Services
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Navigation and information architecture
user experience challenges
Customer Journey
Branding and product positioning
Feature prioritisation
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Description text goes here
Expert advice and practical steps to help you get back on track, while keeping your costs down.
Product + Design Advice
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Projects 1-4 weeks
Design of small apps
Discovery sprints
Key user experience challenges
Your big idea → Product Vision
Product Prototyping
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For highly focused projects that need a focused fix.
Product Sprint
If your business is changing course or embarking on a new journey; you need embedded product & design expertise.
Product Transformation
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Navigation and information architecture
user experience challenges
Customer Journey
Branding and product positioning
Feature prioritisation
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Description text goes here
Building a Compassionate & Intelligent Personal Library
Product Strategy + Experience Design
Helping older Australians and their Carers Access Assential Information
Information Architecture + User Experience
Increasing Moments of Human Connection in Mental Health
Service Design
I love working with founders and their teams.
Close in.
To listen closely and understand deeply. With the people who the product really matters for. Where decisions have a real impact on the business.
This is my Mahi.
I’ve spent twenty years working on complex products. At the foot of mountain. Where there are lots of moving parts. Making sense of the mess.
I give founders and their teams clarity. Their vision. Their product in the hands of customers. And what to focus on next.
About Mahi
‘Mahi’ is the Maori word for work.
To me it also means craft, purpose and duty.
The Mahi that is in front of us, in every moment.
The Mahi we are being called to do.
Mahi serves as a standard.
It is our gift and service to others. To ourselves.
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Az was quick to get up to speed and turned a complex brief and project stakeholder constraints into something that genuinely delivered for the business. The discovery and design process was effortless. And the design system he delivered set us up to scale with confidence.
Kellie, Callaghan Innovation
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Az just gets it.
He was able to deliver our financial services application with multiple technologies and services from minimal inputs and specs. No fluff, no wasted steps. Just a smooth, intuitive experience that works. The app speaks for itself. When we put it in front of customers they instantly got it. A smart investment that delivered real results.
Paul, Director, Cruz Money
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As a solo founder, Az helped me get clear on my AI education app for Stanford Business School. I needed direction, a customer journey and a prototype to market test with. He made the process simple and collaborative, giving me clarity and confidence to move forward.
Sammy, Founder, Stanford Business School
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Az took the time to understand my small business, goals and industry. His design process meant each iteration built on the last, developing into something far beyond my expectations.
The final design was exactly what my business needed.
Sam, Director, Walker Primary Power
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You are so well suited to this role. Anyone that can make me cry talking about my bookings page is a gem.
Catherine, Founder, Synergetic Circles -
Az has a rare ability to change the energy in a room. After every session I leave with a completely different perspective than when I arrived. He listens. Really listens. And hears things others don't.
Kylie, Product Manager, Grade