Product + experience design for small teams

Strategy + Product + Experience Design Consultant

I work with founders when the stakes are high.

On complex products with lots of moving parts. A messy middle that nobody has made sense of yet.

When you’ve got a bold vision of the future, and need help to make it a commercial reality.

When your broken product is putting serious pressure on your business.

When you’re business is ready to grow but your product is holding you back.

Services

Expert advice and practical steps to help you get back on track, while keeping your costs down.

Product + Design Advice

Great for…

  • Identifying practical wins

For highly focused projects that need a focused fix.

Product Sprint

Great for…

  • Small to Medium Projects: 1 → 8 weeks

  • Small app design

  • Discovery sprints

  • Key user experience challenges

  • Your big idea → Product Vision

  • Prototyping for investment

If your business is changing course or embarking on a new journey; you need embedded product & design expertise.

Product Transformation

Great for…

  • Big Projects: 3 → 24 months

  • Large scale + complex applications

  • Product transformation

Building a Compassionate & Intelligent Personal Library

Product Strategy + Experience Design

Helping older Australians and their Carers Access Assential Information

Information Architecture + User Experience

Increasing Moments of Human Connection in Mental Health

Service Design

I love working with founders and their teams.

Close in.

To listen closely and understand deeply. With the people who the product really matters for. Where decisions have a real impact on the business.

This is my Mahi.

I’ve spent twenty years working on complex products. At the foot of mountain. Where there are lots of moving parts. Making sense of the mess.

I give founders and their teams clarity. Their vision. Their product in the hands of customers. And what to focus on next.

About Mahi

‘Mahi’ is the Maori word for work.

To me it also means craft, purpose and duty.

The Mahi that is in front of us, in every moment.

The Mahi we are being called to do.

Mahi serves as a standard.

It is our gift and service to others. To ourselves.

  • "Working with Az has been one of the most valuable investments we've made.

    In a single two-hour workshop, he brought more clarity and direction than we had achieved in the previous six months.

    He cuts through ambiguity, identifies the core problems users are actually trying to solve, and translates those insights into practical designs our team can confidently implement."

    Callum, Head of Product and Development, Starbound

  • Az was quick to get up to speed and turned a complex brief and project stakeholder constraints into something that genuinely delivered for the business. The discovery and design process was effortless. And the design system he delivered set us up to scale with confidence.

    Kellie, Callaghan Innovation

  • Az just gets it.

    He was able to deliver our financial services application with multiple technologies and services from minimal inputs and specs. No fluff, no wasted steps. Just a smooth, intuitive experience that works. The app speaks for itself. When we put it in front of customers they instantly got it.

    A smart investment that delivered real results.

    Paul, Director, Cruz Money

  • As a solo founder, Az helped me get clear on my AI education app for Stanford Business School. I needed direction, a customer journey and a prototype to market test with.

    He made the process simple. Giving me clarity and confidence to move forward.

    Sammy, Founder, Stanford Business School

  • Az took the time to understand my small business, goals and industry. His design process meant each iteration built on the last, developing into something far beyond my expectations.

    The final design was exactly what my business needed.

    Sam, Director, Walker Primary Power

  • You are so well suited to this role. Anyone that can make me cry talking about my bookings page is a gem.

    Catherine, Founder, Synergetic Circles

  • Az has a rare ability to change the energy in a room.

    After every session I leave with a completely different perspective than when I arrived. He listens. Really listens. And hears things others don't.

    Kylie, Product Manager, Grade

Let’s talk