Beyond the interface

Human-first customer experiences with depth, clarity + connection.

My Mahi is to have a greater impact on the lives of others.

To do this, I work closely with small business owners. Those who are shaping their vision of the future, with their own hands.

I help them to see beyond the surface. To create smart + clear experiences for their customers, across products + services.

How I help

Jen was facing the harsh reality of closing her business if she didn't increase the number of bookings on her website.
Carl needed to move fast on a new market opportunity, & needed help to design a solution as part of the sales process.
Members of Jack's mental health community felt disengage & disconnected at times when they needed more support.
A growing telco needed design leadership to transform the customer experience of their complex legacy platform.

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Services

Focused fixes for product problems

Mahi Fix is for when you have a specific problem with your product or service & you definitely don’t want to start again.

Get to the route of the problem.
Highly targeted. Big impact. Minimal risk.

Total transformation: Idea to delivery

Mahi Transform is for when incremental improvements wont cut it & you need a wholesale transformation of your product or service.

Strategic design leadership
Dedicated support

1:1 advice to give you clarity

Whether you need a fresh perspective, clear guidance, or a trusted sounding board, I can help you cut through the noise & move forward with confidence.

Each consultation is 60mins
Single session or six-packs available

Book a Free Consultation

Method

1: Consultation

A 30-minute chat so we can meet each other & understand the specific needs & goals of your project.

Book your free consultation

2: Deep Dive

Once the project begins, we gain a much deeper understanding of your project. This lays the foundation of all work to follow.

3: Design + Development

This is where the solution starts to take shape through a rapid, iterative & learning-led approach. I work close with you & your team all the way.

4: Delivery

Everything neatly packaged. Ready to go to market with.

The Difference

Hear things that others don’t

If there was one skill that underpins everything I do, it’d be deep listening. I ensure that you and your customers needs & goals are heard.

Practical solutions. No wasted effort

No unnecessary steps or moving parts. No design theatre. You get lean & clean solutions that you can use in your business, today.

Give you greater clarity

I help you see the big picture, what’s below the surface, the bumps in the road & what’s around corners!

I help you see what’s really important.

Quickly understand how the pieces fit together

I get it. Fast. I love to pull complex requirements, systems & processes apart to understanding how they work & what makes them tick.

Expert Design Leadership

I bring 2 decades of experience across product & customer experience design. From leading teams with corporates to wearing multiple hats with start-ups & small business.

I’m Az, the founder of Mahi.

With two decades in design, I’ve worked with big corporates, fast-moving startups & innovation teams—helping businesses create products & services that truly connect with people & drive business results.

My background spans UX, product design, & brand identity, giving me a deep understanding of what makes a great experience.

As a lifelong athlete, I know the power of great experiences. Whether in business or wellbeing. That mindset shapes everything I do.

With Mahi, I work closely with founders and small teams to fix & transform their products & services.

My approach is clear, practical, and focused on real outcomes—no fluff, no wasted time. If you want to create something that works, something your customers will love, let’s talk.

Navigating complexity. Faster decisions + building for growth

“Under tight timelines and complex stakeholder needs, Az made the design process effortless. He quickly grasped our vision, turning complex business requirements into a solution that truly delivered.
His structured approach and clear communication kept us aligned every step of the way, making stakeholder management easy. It helped us move fast, avoid surprises, and stay in control. The discovery process gave us clarity, challenged our assumptions, and made decision-making so much easier.
And the final design system? It set us up to scale with confidence. Working with Az wasn’t just about delivering a great product—it set us up for long-term success.”
– Kellie, Callaghan Innovation
From big AI vision to clear plan + prototype

“Az helped me cut through the noise & get clear on my AI education app for Stanford Business School.
As a solo founder, I needed direction, a mapped-out customer journey & a prototype to market test with.
He made the process simple & collaborative, giving me the clarity & confidence to move forward.”

Sammy, Founder & PHD Student
From idea to action. Setting founders up for success

“From our very first meeting, Az took the time to truly understand the goals and needs of our small business client, ensuring they had everything required to launch their new venture. He made the entire process feel effortless, bringing a wealth of experience and insight to transform abstract ideas into compelling, actionable solutions.
He was flexible, transparent, and always went the extra mile to make sure the founder was fully prepared to take the next step. His work was thoughtful, professional, and exactly what we’d envisioned. Working with him was an absolute pleasure.”
– Adam, Product Manager
Transforming our product experience. Effortlessly

“Az just gets it.
He took something complex & made it effortless. Reducing steps, simplifying workflows, & keeping everything focused on the user.
No fluff, no wasted steps. Just a smooth, intuitive experience that works.
He is professional without being pushy. Easy to work with, always moving things forward, & making sure the customer experience comes first. Our new interface speaks for itself. We put it in front of someone & they get it instantly.
That’s the power of simplicity.
A smart investment that delivered real results. If you want a product that’s seamless and easy to use, work with Az.”
– Paul, Director, Cruz Money
Strategic. Effortless. Designed for Impact

“Az took the time to truly understand my business, goals & the industry.
His strategic, no-fuss approach made the process seamless & each iteration of the solution built on the last – growing into something far beyond my expectations.
The final result was exactly what my business needed to stand out & succeed.
Professional, collaborative & effortless to work with. Highly recommend.”
– Sam, Director, Walker Primary Power