
Human-first experiences; Designed for clarity, connection + care
Poor customer experience is costing you business
Your new technology product might be brilliant. But why do your customers struggle to make sense of it?
But is anyone actually using it?
How are your leads / bookings / sales / revenue?
Everyone hates your legacy system; it’s complex, clunky & outdated.
Customers are leaving because your product doesn’t ‘do-what-it-says-on-the-box’
Your business is suffering under the pressure of bad product.
I partner with small teams to create human-first product + service experiences, through the lens of clarity, connection + care.
The Mahi Approach
At Mahi, experiences are seen through a human-first lens shaped by three interconnected principles:
Clarity: Cuts through the noise to bring order, simplicity & ease. Clarity leads to a confident path forward. Clarity also speaks to the stories we share.
Connection: Moments of connection that build trust, presence & emotional connection.
Care: Thoughtfulness & intention. Craft & presence. Care for people and place.
Services
Focused fix
Mahi Fix is for when you have a specific problem with your product or service & you definitely don’t want to start again.
Total transformation
When incremental improvements wont cut it & you need a wholesale transformation of your product or service.
Clarity Session
Whether you need a fresh perspective, clear guidance, or a trusted sounding board, I can help you cut through the noise & move forward with confidence.
The Difference
Hear things that others don’t
If there was one skill that underpins everything I do, it’d be deep listening. I ensure that you and your customers needs & goals are heard.
Practical solutions. No wasted effort
No unnecessary steps or moving parts. No design theatre. You get lean & clean solutions that you can use in your business, today.
Give you greater clarity
I help you see the big picture, what’s below the surface, the bumps in the road & what’s around corners!
I help you see what’s really important.
Quickly understand how the pieces fit together
I get it. Fast. I love to pull complex requirements, systems & processes apart to understanding how they work & what makes them tick.
Expert Design Leadership
I bring 2 decades of experience across product & customer experience design. From leading teams with corporates to wearing multiple hats with start-ups & small business.

















I’m Az, the founder of Mahi.
With two decades in design, I’ve worked with big corporates, fast-moving startups & innovation teams—helping businesses create products & services that truly connect with people & drive business results.
My background spans UX, product design, & brand identity, giving me a deep understanding of what makes a great experience.
As a lifelong athlete, I know the power of great experiences. Whether in business or wellbeing. That mindset shapes everything I do.
With Mahi, I work closely with founders and small teams to fix & transform their products & services.
My approach is clear, practical, and focused on real outcomes—no fluff, no wasted time. If you want to create something that works, something your customers will love, let’s talk.