
Beyond the interface
Human-first customer experiences with depth, clarity + connection.
My Mahi is to have a greater impact on the lives of others.
To do this, I work closely with small business owners. Those who are shaping their vision of the future, with their own hands.
I help them to see beyond the surface. To create smart + clear experiences for their customers, across products + services.
How I help
Services
Focused fixes for product problems
Mahi Fix is for when you have a specific problem with your product or service & you definitely don’t want to start again.
Get to the route of the problem.
Highly targeted. Big impact. Minimal risk.
Total transformation: Idea to delivery
Mahi Transform is for when incremental improvements wont cut it & you need a wholesale transformation of your product or service.
Strategic design leadership
Dedicated support
1:1 advice to give you clarity
Whether you need a fresh perspective, clear guidance, or a trusted sounding board, I can help you cut through the noise & move forward with confidence.
Each consultation is 60mins
Single session or six-packs available
Method
1: Consultation
A 30-minute chat so we can meet each other & understand the specific needs & goals of your project.
2: Deep Dive
Once the project begins, we gain a much deeper understanding of your project. This lays the foundation of all work to follow.
3: Design + Development
This is where the solution starts to take shape through a rapid, iterative & learning-led approach. I work close with you & your team all the way.
4: Delivery
Everything neatly packaged. Ready to go to market with.
The Difference
Hear things that others don’t
If there was one skill that underpins everything I do, it’d be deep listening. I ensure that you and your customers needs & goals are heard.
Practical solutions. No wasted effort
No unnecessary steps or moving parts. No design theatre. You get lean & clean solutions that you can use in your business, today.
Give you greater clarity
I help you see the big picture, what’s below the surface, the bumps in the road & what’s around corners!
I help you see what’s really important.
Quickly understand how the pieces fit together
I get it. Fast. I love to pull complex requirements, systems & processes apart to understanding how they work & what makes them tick.
Expert Design Leadership
I bring 2 decades of experience across product & customer experience design. From leading teams with corporates to wearing multiple hats with start-ups & small business.

















I’m Az, the founder of Mahi.
With two decades in design, I’ve worked with big corporates, fast-moving startups & innovation teams—helping businesses create products & services that truly connect with people & drive business results.
My background spans UX, product design, & brand identity, giving me a deep understanding of what makes a great experience.
As a lifelong athlete, I know the power of great experiences. Whether in business or wellbeing. That mindset shapes everything I do.
With Mahi, I work closely with founders and small teams to fix & transform their products & services.
My approach is clear, practical, and focused on real outcomes—no fluff, no wasted time. If you want to create something that works, something your customers will love, let’s talk.
